Finca Vista Hermosa – Victrola Coffee Roasters Origin Trip 2015

viewwww

By Byron Betts

Our journey to “The Farm with a Beautiful View” began with nine hours of flight. From Seattle, on to Miami, and finally landing in Guatemala City. Joshua and I exited the airport to  find Edwin Martinez, the owner of Finca Vista Hermosa awaiting our arrival. parentsWe got into the back of a truck and headed to his grandparents house in the middle of Guatemala City. We were greeted warmly by Felipe and Marta Martinez. Felipe started Finca Vista Hermosa in 1957. Within an hour we were on a bus, headed  out to the town of Huehuetenango where Edwin Sr. was to meet us at the family home. (There is  some amount of disagreement on what the name officially means, but “tenango” is reported to mean “place of”, while Huehue is something along the lines of “the ancients”. “Place of the Ancients” seems fitting with all of the incredible Mayan culture in the region.) The bus ride was a five hour venture along the Pan-American highway, also known to us as I-5. We were seated in the front row, giving us a vantage of the incredible landscape. Amazing music, consisting of a seventy-five minute nonstop mashup of popular American songs of the 80’s and 90’s played over the stereo. Everything from The Eagles “Hotel California” to Toto’s “Africa”, to “Bad Boys”.

roadtohuehue     gallo     datviewtho

At about the half-way mark, we stopped at a little restaurant and store to rest and gain our composure. We were up in the mountains, just past the highest part of the Pan-American Highway. Many kilometers and close calls later (it’s amazing the velocity at which people drive on that highway as buses speed passed each other) we pulled into a razor wire and broken glass enclhouseosure to disembark from the bus. This is where Edwin Sr. picked us up in a large blue van to take us the rest of the way to their home in Huehue. From the street, the house looks a little rugged. Unfinished concrete, rebar, and and miscellaneous wiring poked out of the building. This is how most of the buildings in Huehue looked, and according to Edwin Jr., this is how he always wants the outside of his family home to look. As we walked through the metal door, we were greeted by friends we didn’t even know we had. Hammocks swung by rebar hooks, and a large open area greeted us weary travelers. We sat down and met our new friends over dinner. The next morning found us wandering around the market in Huehue, taking in the sights and sounds. I always imagined Huehue to be a small village in the mountains of Guatemala, but in fact, it was a fairly large town in a valley surrounded by mountain ranges. The market was crowded, noisy, and full of smells ranging from flowers to diesel exhaust. I think I may have lost a few brain cells from all the diesel huffing in Huehue. In fact, I may be going through withdrawalllls now as I type thisssss. A few hours later, we all piled into the back of a truck and started the three hour journey to Finca Vista Hermosa.

As the landscape passed by us, we saw rolling hills turn into steep inclines, and the other side of the road fall off to a river far below the edge of the highway. This is what I had been expecting- a freaky, dangerous road full of curves and cliffs. Hanging off of the back of a truck was completely exhilarating, and all of our hearts raced as fast as the cars, buses and motorcycles passing us by.chicken eaters with eyelids Within two hours we had reached the beginning of the dirt road that would take us the rest of the way up the mountain to Edwin’s farm. We stopped for a moment at the base of the road as a woman ran out of a house and gave us a bunch of hot chuchitos to share. These are similar to a tamale in appearance, wrapped in banana leaf and filled with chicken (bones and all). They were…incredible. As we continued up the mountain road, we immediately started noticing coffee trees lining the sides of the road. After about an hour, we arrived at the finca, and jumped off the back of the truck. The scene was like that of a movie- coffee everywhere, chickens running around and roosters cawing, and the mountainside covered in “snow”. It was about 80 degrees, so not really snow, but this is what Edwin called all the flowers that were covering the coffee plants.box to determine payment of cherry And it really did resemble freshly fallen snow along the mountainside. As soon as we were off the truck, we hauled our stuff into the “hotel” and immediately received a tour of the property. Edwin took us around to the wet mill & drying patios and explained their process of picking, sorting, fermentation and drying. We stopped to look at the “pay box” that sits above a large water tank. This is where the farm manager sits and determines how much a picker will receive in pay for the harvest. The box is divided into four units; a “full”, “half”, “quarter” and an “eighth”. coffeeseedThe picker will fill up the units and be paid for the amount they fill up. Once the number is determined, a release lever is pulled and all the cherries fall into the water bath for sorting. All the”over ripes” float, going down a separate channel and off to the side. The ripe cherries sink, and get sucked up by a siphon that then sends them to the de-pulper and the fermentation tanks, located about eight feet below the top platform. From the fermentation tanks and washing station, they are sent to the drying patio and spread out to be dried.

After touring the processing side, Edwin took us on a “little hike” around to the different lots on the farm. We almost died. Hiking at sea level is not quite hiking at 6,000 feet. The sounds of the roosters were drowned out by the slamming of our heart beats against our ribs by the time we reached the top of “El Bosque” (The Forest) lot. Edwin of course, was strolling up the hill with a cup of hot coffee in his hand the whole time. We stopped at a little level spot on the path to regain our composure, as Edwin talked about the goats they kept for a short time on the farm. He explained that the reason they wanted goats was for their manure as an organic fertilizer for the coffee. Unfortunately, the goats did not like it so high up in the mountains, and so they gave the goats away to a friend in exchange for the fertilizer they create. It was a win-win for both parties. At about the time the sun was starting to wane, Edwin decided to take us on a “short
cut” through the jungle on a small path to quickly see the Mirador lot. Unfortunately – or rather fortunately, this was not a short cut and we ended up having to retrace our steps on this path. However, the sun was now all but gone as well as the original path we had taken. It was this moment that I remembered why I had packed a flashlight, and wondered why I didn’t bring it with me. And I’m glad I didn’t. Soon, fireflies started flickering around, followed by lightning and thunder cracking the sky.
This – the darkness, the steep slopes we slid down, the fireflies and the flashing of lightning while navigating the coffee forest was the highlight of my adventure. We all talked about the rarity and special nature of what we were doing at that moment with great excitement – “who do you know that has ever gotten to do this?!” “this is the greatest thing I have ever seen!” “holy crap, we are going to die on a coffee farm!” It was exhilarating. The next day, we met a neighbor that owned an organic coffee and honey farm. Edwin had never officially met this individual before. He had met a few of his sons, but this was the first meeting between Edwin and Jorge Mendez. After a few hours of meeting all of us and sharing lunch with Jorge, it was decided that we would visit his farm the next day. About fifteen minutes down the road we jumped out of the truck and hiked up another road that was too muddy to drive up. The rains had moved in the night before; about a month earlier than they should have, and made the clay dirt too slick. beadsWe walked passed a school house and met up with Jorge and two of his sons. They took us on a tour of the farm, and we stopped to check out some of his honey bee hives. As we marveled at the beautiful landscape that surrounded us, I decided to snap a few photos of the hives. I lined up my shot, trying to get a nice fish eye view with my Olloclip and iPhone, and was immediately stung on the hand by an angry little dude. The phone went flying, and a quick “oh shit!” escaped my lips. A few more bees started getting interested in what I was doing, flailing my arms and trying to keep the bees away from dive bombing me. Turns out, that is NOT what you should do when bees come a calling. “shhh! shhh!!” came from the sons and “down, down! Go quickly and quietly!” We made our way quickly, no one else was stung, and we continued on our tour without incident. Jorge led us to a building that was being used to store his parchment (coffee that has not been milled and has a type of “husk” on it.) We talked for a little while, and we noticed there were some instruments under a tarp. Joshua Boyt asked if they played, and we were told the sons had a band together. After a tiny but of persuasion, they agreed to play for us. Fifteen minutes later, four of the sons were all tuned up and playing some awesome music. The wives and daughters brought in a hot pot of “corn water” (we never got the official name of this beverage- it is exactly what it sounds like) for all of us and a large bucket of honey comb from the hives.labanda If you ever get the chance to try honey from coffee flowers- do it. Best honey I have ever had in my life! After a few songs, the sons asked if any of us played music, and if we could play for them. Joshua, Justin Page and Jeremy Wildhaber got up and played a few songs. Justin on the bass, Joshua on the guitar, and Jeremy, vocals. (Turns out, Jeremy is an incredible operatic vocalist, and also sang from the top of El Bosque for the world to hear. Did you hear it?) After the first song, we noticed our group was getting larger and larger- the kids from the school were all crowding around the windows and doors and inside the building, with big huge smiles on their faces. This trip was full of one-time experiences like this- for us and them. As we made our way down to the truck,
Edwin stayed behind to talk with Jorge for a little while longer. At the truck, we played with some of the school kids, whistling, playing peekaboo around the truck and having a good time. tincupThen teacher came out of the school house with a yard stick and a smile, and they all scurried back inside, laughing all the way. We waved, apologized for being distracting and Edwin came back down the hill. “We just came to an agreement” he said as we signall jumped onto the back of the truck and drove away. “What kind of agreement?” someone asked. Turns out, Edwin had made a deal with Jorge to purchase his entire yield for this year. They had also named the  arm, which previously had not had an official name. “El Piario”. Essentially this translates to “the beehive”. Definitely a fitting name. Edwin explained to us that typically, Jorge would make around 900 quetzal per pound of parchment by selling to the general market for his coffee.  Edwin purchased his coffee for 1,400 quetzal per pound- more than he had ever made for his coffee. physicallaborbyronThis is one of the best things about Edwin and the entire Martinez family- everything they do is about community, caring for people, and doing the best they can to represent for everyone involved. The next day, the Mendez’s showed up with a truckload of parchment. Edwin wrote up a contract by hand, and we loaded the coffee onto our truck to be taken down to the dry mill.

At the beginning of this adventure, I didn’t know exactly  what to expect. I was going to visit a coffee farm- really cool in it of itself, but what I didn’t expect was getting the experience to see people working so closely together, to see an entire agreement get made from meeting for the first time to signing a contract and driving down the mountain with the coffee. Edwin currently represents about 40 family farms in Guatemala through his company Onyx Coffee. His company is based out of Bellingham, WA where he spends time with his wife and kids.

DSC_0146        flowerhat

Behind the Bean: Ethiopia Yirgacheffe YIRGZ

Once again, we are proud to announce the return of the Eithiopia Yirgacheffee YIRGZ.

The Z in YIRGZ stands for zero defect.  This means that the coffee is treated to an extra rigorous sorting process. First the beans are subjected to screen sizing, next they are sorted by color and finally they are hand sorted. The beans are hand sorted for 12 minutes per 14 kilo batch, or three times longer than what is typical for the region. This process, in combination with the fantastic growing conditions, provide the coffee with a pristine clarity and intense flavor.

Yirgz1

We source the coffee through Keffa Coffee, a specialty coffee broker. Keffa Coffee is set apart not just by their commitment to quality coffee, but also in their dedication to support and sustain the people involved in producing their coffees.  Keffa Coffee works closely with the specialty growers, mill owners, exporters at origin, and roasters, to ensure that the coffee is procured fairly.  Even with fluctuations in coffee prices, the farmers’ and pickers’ wages stay consistent.  Most of the hand sorting is done by women, whom Keffa pays three times the national average, allowing them to provide their families with a much higher quality of life.

yirgz2

Keffa Coffee was founded in 2006 by Samuel Demisse. Samuel grew up in Agaro, Ethiopia, where he learned coffee and the coffee industry from his father. Since then, he has  gone on to place Third at the 2015 United States Cup Tasters Championship, 4th in 2014, and was the Second Place Winner of both the 2011 and 2013 USCT championships. Samuel is also a certified Q grader.

We hope that you enjoy the Ethiopia Yirgacheffe YIRGZ not just for it’s complex flavor but also, for it’s fascinating backstory.

The 14th Annual Roasters Guild Retreat

Victrola-99The 14th annual Roasters Guild Retreat at Skamania Lodge in Stevenson, Washington, was an action-packed whirlwind of old friends, new faces and a mind-bending array of information and educational opportunities from the brightest minds in the biz.

The event kicked off Thursday night with raucous introductions by SCAA Executive Director Ric Reinhart, and Roaster’s Guild Executive Council Chair Mark Inman. The attendees were then assembled into teams, and charged with the task of competing against one another in a quest for the best cold brew. Each team was given 5lbs of five different unroasted coffees. The first order of business was cupping the coffees to determine what the heck we wanted to do with them. We were given a nice variety of coffees to use for the competition, and after the cupping, we had a pretty good idea of which coffees we wanted to compete with. From there, it was on to the roasting tent to get the coffee roasted. We split the coffees into 15-20 small batches and spread out. I headed straight for the Diedrich IR 2.5 sample roaster with a couple lbs. of Ethiopia Grade 1. Yirgacheffe. After most of the roasting was done (finally!), it was on to the cupping table to taste the fruits of our labor. To my delight, the Yirgacheffe that I had roasted was unanimously selected by the team as something to include in the final product. We ended up deciding on a 12 hour pre-blend Toddy brew of 60% Guatemala Huehuetenango microlot and 40% of the Yirg I roasted. Most of the team disbanded, but my teammate and new friend Erik Williams of Conundrum Coffee and I, headed straight for the basement to set up some experimental cold brew batches–and were there into the wee hours of the morning. True coffee nerddom at its finest. The batches turned out great, but our team ended up being disqualified for not submitting our roasting notes on time (There was a problem with the SCAA’s servers, I swear!). The competition helped me gain a deeper understanding and appreciation for cold brew, which I am very excited to take back to Victrola. I have to admit that cold brew had been a bit of a blind spot for me prior to the event; but hanging with Erik, who is a cold brew expert by trade, helped me gain a deeper appreciation for the craft.

The event was also a great opportunity to connect with some of our supply-chain partners with whom we are fortunate to have built strong relationships. These folks help us maintain a close connection to our farmers, and ensure that we are able to source the finest green coffees from all over the world, year after year.

And as if everything I just mentioned wasn’t enough, there was a dizzying assortment of lectures, classes, and research panels offered during the retreat, which I did my very best to take full advantage of. It was a lot to take in, and even more to explain in a blog. Amongst other things I attended demonstrations of advanced roasting techniques; listened to a presentation on cutting edge research regarding coffee staling and how to extend its shelf life; and delved into the convoluted world of shipping logistics and the commodities market–suffice it to say, my head is swelling with new thoughts and ideas that I can’t wait to share with the Victrola team.

Although I can’t really say that the 2014 RG Retreat was a relaxing getaway–it was a string of many late-to-bed, early-to-rise days in a row–I feel as invigorated and excited about coffee and Victrola’s role in the coffee lifecycle, as I ever have. Watch for exciting things to come as the Roastery looks forward to the next year’s retreat. Stay tuned for greatness.

 

— Ethan Hill

Director’s Blog: Director of Roasting Dennis Peseau – New Coffees Soon

victrola_40-3345415331-OIt is always an exciting day in the roastery when a new coffee arrives. It marks the end of one part of a journey and the beginning of another. Recently, we received two micro lots from the Huila region in Colombia. Their arrival marked the end of a months long process. We received initial samples of the two lovely coffees, one from Finca La Esmeralda and another from Finca El Mirador, just after they were harvested, right around the New Year. These initial, or origin, samples were our opportunity to decide if we wanted to purchase these particular lots. Like all of the coffees we put on the single origin menu, the decision to purchase these lots was made on the cupping table. In early March, after the harvest had been finished, processed and prepared for shipping, we received another sample, the pre-ship. This sample gave us a chance to check back in with the coffee and determine that the quality of the initial sample was retained in the processing of the coffee. Again, both samples were excellent on the cupping table. It can take around two months for coffees to get from point of origin to the West Coast, so when these micro lots arrived down in the Bay Area, we were sent another round of samples just to make sure that nothing went awry on the long journey from Colombia to us. Once again, both samples cupped out great and we gave the go ahead to ship the coffees here to the roastery.

            At long last, we have these two lovely micro lots here with us and can begin the process of developing a roast profile for each coffee. We will keep you posted with our progress, but be looking for these two coffees to hit the menu around the end of the month.

Director’s Blog: Byron Betts – Better Brewing at Home

victrola_45-3345416305-OIt’s the weekend. Isn’t that awesome?!? You get to sleep in, or wake up early to catch the sunrise, take your day leisurely and enjoy that awesome cup of coffee as long as you want. Everything is perfect. Until you start sipping. Your coffee is bitter, stale, flat. This won’t do for you. It’s supposed to be perfect. The sunrise is beautiful. The chair in your backyard is amazing. But this coffee….

So you get in the car and drive to your favorite coffee shop to fix it. You walk in, and you say this: “My coffee at home doesn’t taste as good as what you make here at the shop. Why is that?”

Simply put, it’s a combination of variables that are easily controllable. Let’s figure this out so you can go home and enjoy your day! Starting at the basics, let’s look at how to store your beans:

Storage:

How are you storing those beautiful beans once you get them from the cafe? How long are you storing them for? Storage of roasted coffee is rather simple, if you just follow a few guidelines. Coffee needs to stay away from the following: air, heat, light, and moisture.

(Side note about the fridge/freezer: Everyone’s mom told them that’s where it goes. I hear it all the time. Please get that coffee out of your freezer! This isn’t your grandma’s carton of smokes or your year supply of D cell batteries. By placing coffee in the freezer or refrigerator, you are introducing a massive amount of moisture to the beans. You know how you put a box of baking soda in your fridge to suck up nasty fridge smells? Well it’s also taking in moisture. Your coffee beans have this magical property as well. Smells great, sucks up moisture; Mmm can you taste the hints of last nights goulash in this coffee?)

So following these guidelines, any sort of dark, relatively temperature stable environment will do. Non-transparent, airtight containers are your best bet for storage. This will help to slow the oxidization and breakdown from light and air, but you really just have seven to ten days to use up your beans before they are on the stale side. My suggestion for this? Only buy the amount of coffee you will use in one week.

Water:

Is your water filtered? Are you using tap water? Is it within 195-205 degrees when brewing hot? Coffee is 99% water, so it is no wonder that it has a profound effect on your brew. Starting with clean water is essential. People say all the time that the water we have in the Pacific Northwest is some of the cleanest water in the US, and this is true. However, in metropolitan areas such as Seattle the water coming to your tap is running through hundreds of miles of pipe that has probably been there for five or more decades. On its way to your house, it is picking up all sorts of minerals and taints that you don’t want in your coffee. Simply put, making sure you have a clean filter for your water is one of the best things you can do for your coffee.

Temperature:

The proper temperature for brewing hot coffee is 195-205 degrees fahrenheit, as outlined by the Specialty Coffee Association of America (SCAA). We at Victrola find that our coffees really extract best at around 202-205 degrees. Are you using an electric kettle with temperature stability? Or are you boiling your water on the stove in a tea kettle? No matter how you heat your water, one of the best things you could do for your morning regimen is to go out and buy a $5 temperature probe. Brewing your coffee at 195 one day and 205 the next will drastically change the profile of the coffee. This is due to the fact that certain soluble elements are released at different temperatures. Get a probe, be happy.

Grind:

Arguably one of the most important aspects to brewing coffee of any kind, whether it is french press, drip, pour over, Aeropress or espresso. Are you grinding at home or at the shop where you bought your beans? Think of coffee like a soda. If you open the cap to a soda, within an hour it will be flat, right? Well a similar thing happens to coffee when you grind it. When ground, there is a higher surface area exposed so that a coffee will start losing its Co2 at a much more rapid rate, which then gets replaced by oxygen. Oxygen will start breaking the coffee down, turning it stale rather quickly. You can see this phenomenon from day one when you bring it home, to day seven when you go back for more coffee at the shop. Every day, the coffee is just a little less lively, less exciting, and more of a pick-me-up than anything. Get a good grinder, and it will make a world of difference.

Grinder:

So what makes the difference between a “good” grinder and a “poor” one? Folks tell me all the time that they have a grinder at home, but they still have inconsistency. My very next question is, “are you using a blade grinder?” Blade grinders are great for one thing: hacking up spices. If it is between grinding at the store where you buy your coffee and using a blade grinder, grind at the store. Spice grinders will not give you the consistency of particle size that is necessary for an evenly extracted coffee. The result is less than amazing, usually on the bitter and sour spectrum due to the coffee extracting at uneven rates. Blade grinders “chop” your coffee beans into a non-uniform size; some particles being super fine like turkish or espresso, and others rather coarse, along the lines of french press or cold brew. This means that you will be over-extracting certain elements, and under-extracting others. My suggestion? Purchase a burr grinder. You can find decent burr grinders for under a hundred bucks, all the way up to a thousand. My recommendation is to find one that has a good set of steal burrs, that are replaceable. Baratza makes great home grinders for whatever application of brewing you are doing.

Water-Coffee Contact Time:

Making certain that your time remains consistent is important as well. Are you using a timer? (your phone has one built in- no need to purchase one!) Whether you are brewing french press or espresso, it is crucial that you know how long that hot water has been in contact with the grounds, down to the second. The amount of time you brew has a lot to do with your grind. For example, espresso is ground very fine, like flour. Your water-coffee contact time should be in the ballpark of 20-30 seconds. (Side note: for our streamline espresso we really like 25-27 seconds) For french press, your coffee should be ground to the consistency of kosher salt. Your total brew time for this method should be about four minutes.

Consistency of Extraction:

So you make Chemex at home? Great! Do you know how long that water is in contact with the coffee? Are you pre-saturating your coffee bed (blooming)? Did you rinse that paper filter and pre-heat your decanter? When do you start your timer? As soon as water makes contact with coffee, start that timer. If you bloom, which often is a great idea, make sure that you are doing so for the same amount of time every brew. Typically we like to bloom for 30-45 seconds for pour over, Chemex and other direct pour methods. For french press, we bloom for one minute before breaking the bloom by agitation. When you start your pour, keep the technique consistent. Whether you are doing a continuous pour or starting and stoping, do it the same way every time. So if you start and stop your pour, watch that timer and hit your numbers dead on, every time.

To Recap:

How far off roast is your coffee? Is your water filtered? Is it at the right temperature? Is your grind correct and consistent for the brew method? How long is that coffee in contact with your water?

It’s somewhat funny, in the coffee world we talk about consistency and doing the same thing time and time again. However, we are using an agricultural product that changes year to year, season to season. It’s incredibly variable and inconsistent. Hopefully the coffee from a particular farm gets better every year…So how do you work with this to create the best possible cup of coffee every time? By changing one variable at a time, and taking note of it. Try changing the water temperature by a degree or two. Did that do anything beneficial or detrimental? Adjust your coffee to water brew time by a few seconds. What happened when you did that? Add in a gram or two or take a few away…

My ultimate suggestion is to approach every coffee for what it is: a unique, one of a kind seed from a tree that is grown, harvested, processed, roasted & brewed under countless variables to benefit the farm, the quality, and the consistency of this amazing agricultural product.

 

Director’s Blog: Director of Operations Jeremy McDermott – Sharing & Caring

Jeremy McDermottA while ago I had a conversation with one of our roasters about what coffees he preferred of the ones on our menu at the time. It was a very stimulating conversation and we both agreed and disagreed on certain aspects of the coffees, each arriving at very different conclusions. We went so far as to break it down into what time of day it was being served, by what brew method, whether it was being paired with food, and plenty of other factors. In the end, it came down to us preferring different coffees, or liking the same coffees but for different reasons.

One of the things I love about coffee is that no one can decide for you what you should or shouldn’t like. They can try of course, but ultimately what you experience is unique to you. There are people that have highly refined palates that can pick up on subtleties in coffee that even I never could, although I’m involved with the product day in and day out. There are certainly defective, over roasted, under roasted, poorly extracted, too fresh, or too old coffees that one may taste and hate, with good reason. Often it comes down to what is particularly attractive to each individual.

I often think of that conversation with my roaster buddy when I’m talking to my staff about our coffees. How do we share our experiences with customers without asserting our own personal preferences? We need to consistently introduce new ways to enjoy this amazing product while understanding that people enjoy things differently. Our job is to make their experience when they walk into one of our cafes, unique as it will be, the best it can be.

Director’s Blog: Director of Sales/Marketing Joshua Boyt – Being Present

PES_7538Be Present.

I had the opportunity to visit one of our great wholesale partners and my personal friend in Fresno this week for some strategic planning. We are similar age and both own our own retail coffee shop, in addition to many other business and personal activities.  We see eye to eye on most everything.

We had a couple meetings around town and as we traveled between various activities we found ourselves popping into his shop for one reason or another. Each time we would get a coffee, he would check things over, and say hello to a few customers.

As I watched him and his interactions is was so evident that his business was as much a part of himself as he was a part of it. I will be honest I felt a little convicted by his passion and presence of mind as well as personal connection to his people. I know there have been many mornings where all I make time to do is run into my own shop, grab a cup of coffee in a mad dash, and fly out the door. I feel that if my business whose mission and identity was birthed from my heart isn’t regularly near the founder of its identity, it could lose its way.

Even though your employees are a part of your team and help you to carry the vision of what your business should be, they don’t have the same drive and passion as you the owner. If we commit to inspire through our presence our people, employees and customers alike, we will set the tone of the business we do on a daily basis and the kind of business you want to do going forward. Nothing instills confidence in customer’s eyes like seeing the owner of a business engaged in its daily operation.

I know I plan on making more intentional time to model our mission for customers and staff.

Coffee is love, love is life, and life is good.
Joshua